AMBER WATKINS

Amber has a diverse repertoire and extensive fashion industry experience. She began her career as a designer and entrepreneur, developing a line of women’s swim & resort wear.  With her line, she learned the challenges and skills from the designer’s perspective, as well as what buyers and consumers look for when shopping a brand.

While still designing, Amber began writing for Press The Fashion Magazine as a contributor,  eventually becoming Editor. The same year, she relocated to Toronto and began to focus on her styling, including regular editorials and cover stories for the quarterly publication. During the first two years in Toronto, she built upon her branding and strategy skill set at a boutique agency where she played a frontline role with clients before going freelance with her styling work.

Amber’s editorial portfolio has been featured in various national and international publications, such as Schön, FILLER, MOD, Wedluxe, GLASSBook, Vulkan, and more.  Her commercial client list includes Sony Music Canada, Roots, Emirates, MOROCCANOIL, Airbnb, & Rogers.  

Her ability to talk to design, publishing, branding and strategy allows Amber to understand a project from a unique perspective. More than anything, she loves to collaborate with colleagues and clients to achieve beautiful work and continue to learn and grow as an artist.

DANA GOLDENBERG

 

Dana enjoys a vibrant and varied career that spans the worlds of fashion, film, television, and personal styling. She has styled advertising campaigns for brands including Louis Vuitton, Guess, and Skechers, and her work has appeared in the pages of Harper’s Bazaar, Paper Magazine, and Elle, among other publications. Celebrity clients have included Zendaya, Gina Rodriguez, and Michael B. Jordan. 

To see more of Dana’s work check out her personal website below:
http://www.danagoldenberg.com/ 

RANDY SMITH (US PAPERS)

Randy’s extensive career in fashion has spanned over 30 years in New York, LA, Miami, Montreal and Toronto. He began building critically acclaimed visual displays for the Eaton’s department store. In 1989, Randy was named Fashion Editor of the newly introduced Elle Quebec where he influenced trends across all categories. This experience helped shape Randy’s career as a vibrant fashion stylist and art director.

Randy spent sixteen years in the United States working with an expansive network of clients including Saks Fifth Avenue, Neiman Marcus and Bloomingdales. Career highlights included styling the likes of rock icon David Bowie, pop sensation Justin Timberlake, and Hollywood A-lister Sandra Bullock as well as a television appearance on “The View”. In addition, Randy consulted for Phillipe Dubuc’s men’s line that was launched at The Louvre in Paris.

In 2006, Randy returned to his native Canada and quickly started working with the top talent and clients in Montreal.
 
In 2008, he joined the marketing team at La Maison Simon’s department store as Photo Director. To execute his vision, he conceptualized visual merchandising plans (both in-store and online) and assembled teams comprised of top photographers, casting models, and hair and makeup artists.  He also styled Simon’s Twik, Djab and men’s suiting departments. After two successful years in-house with Simon’s, Randy returned to the freelance arena and relocated to Toronto.

Most recently, Randy fashion directed and/or styled Holt Renfrew, Harry Rosen, Simons, Hudson’s Bay Company and Sears and celebrities such as Daniel Radcliffe, Sir Ben Kingsley and Mia Martina for her MMVA 2015 performance and hit music video Beast. Randy is also responsible for the recent global phenomenon Fashion Santa’s stylish makeover.  
 
Randy is Contributing Fashion Editor of Dress to Kill Magazine where his latest creative endeavours can be seen in each issue.

 

AZAMIT

AZAMIT GOES BY HER FIRST NAME ONLY, BUT SHE WEARS SEVERAL HATS. ORIGINALLY FROM ERITREA, SHE ADOPTED MONTREAL AS HER HOME BASE. SHE STUDIES FASHION DESIGN AT LASALLE COLLEGE AND FIBRES AND TEXTILES AT L’ÉCOLE SUPÉRIEURE DES ARTS APPLIQUÉS DUPERÉ DE PARIS.

FROM RUNWAY TO RUNWAY, SHE MADE HER MARK AS A MODEL, HOWEVER ALTERED WITH EASE FROM IN FRONT OF TO BEHIND THE CAMERA. SHE APPROACHED STYLING WITH FLEXIBILITY, VERSATILITY AND DETERMINATION WHILE RELYING ON A STRONG BLEND OF INTUITION AND EXPERIENCE. SHE FOUNDED THE SOUK@SAT IN 2003–ONE OF THE INDUSTRY’S MOST CUTTING-EDGE AND RENOWN DESIGN SHOWS.

AZAMIT HAS BECOME THE CITY’S DESIGN VISIONARY AND MAIN INFLUENCER–A FIXTURE ON THE MONTREAL CREATIVE SCENE. CONSTANTLY ON THE SEARCH FOR NEW TALENT, AND INSPIRATION, SHE IS THE LEADING CHAMPION FOR LOCAL DESIGNERS AND ARTISTS. RESOURCEFUL AND CURIOUS, SHE HAS LEFT HER IMPRINT IN THE DESIGN SCENE THROUGH HER WORK IN FASHION, INTERIOR DESIGN, INSTALLATIONS, DECORATIVE ARTS, GRAPHIC ARTS AND MUCH MORE AND IN HER COLLABORATIONS WITH ARTISTS AND DESIGNERS.

ADRIENNE SHOOM

Adrienne Shoom has worked in the Fashion industry for over 20 years. She launched her editorial career at Flare Magazine where she held the position of Fashion Director. She has collaborated with a wide spectrum of fashion photographers and creative teams to shape and define the vision of the magazine. She has worked with top models including Daria Werbowy, Linda Evangelista and Naomi Campbell as well as celebrities including Beyonce, Shania Twain, and Eva Mendes (just to name a few).

Later she worked as an in-demand stylist before landing her recently held position as Style Director for Joe Fresh; the fashionable, stylish and affordable Canadian brand started by entrepreneur Joseph Mimran who was the creative genius behind Club Monaco and Caban brands. As the Style Director for Joe Fresh, Adrienne oversaw the styling and imaging for all marketing campaigns including print ads, tv commercials and special projects. She also styled the Joe Fresh fashion shows shown at Toronto Fashion Week.

Shoom is currently working as a freelance stylist representing by Judy Inc where she brings a fresh, modern aesthetic to fashion styling.

FLORENCE O. DURAND

Please contact us for more information.

PASCAL ALHANI

Pascal is an internationally acclaimed fashion stylist who has worked on advertising campaigns for globally recognized brands including Mercedes, M.A.C Cosmetics and Coca-Cola to name a few. She has recently completed a 2.5 year term with a major retailer, managing the styling department on brand imaging + trend research for all WA & MW national and private contemporary brands. Through Pascal’s expansive experience with freelance fashion styling & consulting, she has worked with North America’s largest advertising studio alongside highly praised photographers and art directors. Furthermore, Pascal has also worked with celebrities from the likes of Lily Allen, Patrick Wolf and Feist. As a multifaceted stylist and BFA graduate with specialized honours in Visual Arts and a focus on photography, Pascal continues to apply her knowledge to meet the brand needs of her clientele.

JACLYN BONAVOTA

Jaclyn Bonavota is a Fashion Stylist born and raised in Toronto. As a teenager flipping through editorials of British Vogue, i-D and Dazed and Confused, she quickly found her creative direction. With a background in Fashion Communications, Jaclyn completed a marketing internship at Judy Inc. and eventually made the organic progression into styling. Her concept-driven work draws influences from contemporary art, design and music. Jaclyn’s narratives are often marked by a minimalistic approach to street culture, rock and roll and modernism. Jaclyn has styled for Filler, Georgie, Real Style Network, ION, Town Shoes, DSW, Mix Apparel, Sears and more.

RITA FIORUCCI

At the age of 21 Rita Fiorucci landed a job working for Toronto’s FASHION magazine and Fashion File, formerly hosted by Tim Blanks, Style.com’s editor at large.

Today Rita is one of Canada’s most progressive fashion and wardrobe stylists. Her work has been recognized on an international level and celebrated in the pages of Elle, Rolling Stones, Purple, Schon, Bullett, Factice, Filter, Rouge China, Metal, and Open Lab to name a few. She has collaborated on show productions with global fashion designers Steven Tai, Tanya Taylor, Jean Pierre Braganza, and Bellavance as well as earning the prestige of working with top models Liisa Winkler, Yasmine Warsame, Jessica Stam, and Andrej Pejic.

Rita’s undeniable love for architecture, fashion design, and pop culture is significant to her craft. Her travels throughout Europe, The Middle East, Australia, and the U.S have cultivated her influence of style and remain quintessential to her aesthetic.

Most of Fiorucci’s time is spent between Canada and the US where she works on high-concept editorial shoots, lifestyle print campaigns, TV commercials, and runway shows for clients such as IMG, Mercedes Benz, Ducati, Stoli, Proctor & Gamble, Hudson Bay Co., Korhani Home, Target,  American Apparel, The Leather Atelier, Lucian Matis, and Tosca Delfino Swim.  In 2013, Rita became apart of the Visual Merchandising Team for the prestige Italian house Salvatore Ferragamo.

 

TRICIA HALL

Tricia Hall is known for her sleek, modern, urban styling, and her love of colour and texture. Her work is a highlight as part of Sunny Fong’s line, VAWK, considered one of the top shows at MasterCard World Fashion Week aka Toronto Fashion Week. 

Tricia’s creative path began with visual arts early in her life before leading to fashion design and construction, visual merchandising and eventually a position as an in-house off-figure stylist at a photo studio working for a nationwide client. She then tried her hand at  photography. Her desire to create looks rather than capture images sent her back to styling, her true love. This desire has led her to work with clients in the United States and Canada including the Hudson’s Bay Company, Holt Renfrew, Target US and Dress to Kill magazine. 

“I quickly gave up [photography],” says Tricia. “But with that knowledge, the experience of working with talented photographers, along with a fashion construction background, I found it made me a better stylist.”

Her work has given her the opportunity to work with photographers Alvaro Goveia, Felix Wong, Joseph Saraceno, Lily & Lilac, Owen Bruce, Zhang Jingna and Koby, to name just a few.